Posts Tagged basic needs

I’ve always been fascinated with Maslow’s Hierarchy of needs in life… checkout his pyramid.  Are your needs being met?   This sequential hierarchy of needs doesn’t usually happen in today’s society.

When I think of needs, I think of:  Starbucks, whitening tooth paste, Google search, and  my iphone.  I actually have all levels in the pyramid covered multiple times.

How amazing is it that Starbucks found its way into being in my life’s pyramid of needs?  Now that is impressive Branding!  Starbucks provides every level of the Pyramid.

Let’s start with the basics, Physiological, they provide food and water.  Moving along to Safety, I stay alert and productive because I get my Starbucks coffee every day and my co-workers are safer once I have my coffee.

Next is Love/belonging, this is my favorite one! When I order a tall half-caf, skinny vanilla latte, it shows that I am an insider and belong in “the club” I often ramble my long obnoxious order carelessly as I update the Baristas on the latest celebrity gossip.  I feel like a Rockstar (loved) because they remember my name and know how to spell it.

Now we are really getting into the magic of this brand, Esteem, watching those Barista’s aim to please me is exhilarating and when they call out my name I get that giddy feeling like Bob Hope just called me up to the Price is Right. The first sip of the not-so-great tasting coffee, shoots my confidence sky high and I am ready to take the day.

The last need is Self Actualization, I accept Starbucks for what it is… it’s mediocre coffee with long lines and no parking… but it brightens my day everyday, sometimes twice a day.

What’s my point?  Not only should we all have invested in Starbucks in the 70’s but Starbucks is a strong brand because they meet numerous core needs simultaneously.  Does your Brand do that?